Sports Law

Sports Law

Protecting Talent. Supporting the Game.

Sport is more than passion; it is a highly regulated, commercial, and competitive global ecosystem built on contracts, governance structures, regulatory compliance, and high-stakes decision-making. At Hansen Advocates, our Sports Law practice provides strategic, results-driven legal support to athletes, sports federations, clubs, sponsors, and governing bodies, ensuring that their interests are fully protected both on and off the field.

We combine deep legal expertise with a practical understanding of the sports industry, enabling us to advise clients on governance, eligibility, disciplinary proceedings, contractual disputes, anti-doping matters, and commercial arrangements within the sporting sector. Our approach is tailored to the fast-paced and reputationally sensitive nature of sports law, where outcomes often extend beyond the courtroom or tribunal.

Our firm has advised and continues to support leading sports federations, including the Kenya Rugby Union, as well as other sporting bodies and organisations within Kenya’s dynamic sports landscape. We also represent and advocate for athletes and players in disciplinary and contractual disputes before the Sports Disputes Tribunal in Kenya, ensuring that their rights are protected and their careers safeguarded.

In addition, we have extensive experience in international sports dispute resolution, having appeared before global sporting tribunals, including the World Rugby Anti-Doping Tribunal, where we have successfully represented clients in complex, high-profile regulatory and disciplinary proceedings. These engagements demonstrate our capability to operate at both national and international levels of sports law and governance.

Our services cover sports contracts and negotiations, athlete representation agreements, disciplinary hearings, doping allegations and defence, sports governance advisory, sponsorship and endorsement agreements, image rights protection, and dispute resolution before sports tribunals and arbitration panels. We also advise sports organisations on regulatory compliance, internal governance frameworks, and risk management strategies.

At Hansen Advocates, we understand that careers, reputations, and institutional integrity in sport can be determined by legal outcomes. We therefore approach every matter with precision, urgency, confidentiality, and a strong commitment to achieving fair and strategic results for our clients.

Whether you are an athlete, federation, club, or sponsor, we provide trusted legal representation designed to protect your interests, preserve your reputation, and support your success in both local and international sporting arenas.

Play hard. We’ll handle the rules.

Dedicated to Protecting Your Rights and Interests

Our Expertise

Player Contracts & Transfers

We draft, review, and negotiate player contracts and transfer agreements, ensuring fairness, compliance, and long-term security.

Governance & Compliance

We advise sports organizations on governance structures, regulatory frameworks, and compliance with local and international sporting bodies.

Sponsorship & Commercial Agreements

We structure and negotiate sponsorship, endorsement, and broadcasting agreements that protect value and enhance commercial success.

Dispute Resolution & Disciplinary Matters

We represent clients in disputes involving contracts, disciplinary actions, and regulatory breaches, offering strong advocacy and strategic solutions.

Anti-Doping & Ethics

We provide legal support in doping-related matters and ethical compliance, ensuring fair process and protection of reputations.

Image Rights & Intellectual Property

We help athletes and organizations manage and protect image rights, branding, and related intellectual property.

Dedicated to Protecting Your Rights and Interests

Why Choose Our Firm

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Excellent Track RecordClient-Centered Approach

We take time to understand your unique needs and tailor solutions specifically for you.

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Expert Legal Insight

Our team brings deep knowledge and practical experience across multiple areas of law.

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Results-Driven

We focus on delivering outcomes that matter, with strategies designed for success.

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Your Legal Partner in Sport

Whether you are negotiating a contract, managing a dispute, or building a sports brand, Hansen Advocates provides the legal expertise you need to compete with confidence.

Contact us today to protect your interests and elevate your success in sport.

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Hansen Omido, CPM
Managing Partner

Hansen Omido is the Managing Partner at Hansen Advocates and a dynamic Advocate of the High Court of Kenya with extensive experience in litigation, corporate and commercial law, mediation, public policy development, and legal research. He is recognised for combining strong legal acumen with strategic commercial insight, delivering practical, high-impact legal solutions while driving excellence across the firm.

Hansen has built a diverse and impactful legal career working with leading law firms including MAK & Partners Advocates LLP, Mosioma & Co. Advocates, and Ashitiva Advocates LLP. Through these roles, he has developed deep expertise in corporate advisory, real estate transactions, dispute resolution, and financial sector legal services.

He has successfully led the restructuring of six companies with a combined asset base exceeding Ksh 800 million and has overseen complex real estate and development projects valued at over Ksh 3 billion. Notably, he provided legal oversight for a landmark 312-unit residential housing development for Kenya Airways staff, ensuring full regulatory compliance, transaction structuring, and risk management throughout the project lifecycle.

Hansen has also developed strong expertise in banking and financial services law, having perfected securities and structured transactions for leading financial institutions including KCB Bank, Kingdom Bank, Victoria Commercial Bank, UNFCU, and UNSACCO. He regularly represents financial institutions in litigation, recovery proceedings, and commercial disputes, reinforcing his reputation as a trusted advisor in the financial sector.

A strong advocate of innovation in legal practice, Hansen pioneered the establishment of advanced legal research and knowledge management systems within the firm, setting new benchmarks for legal service delivery and institutional efficiency. His thought leadership extends to public policy, where he co-authored a widely recognised dissertation on the East African Community Common Market Protocol, reflecting his interest in regional integration and regulatory frameworks.

Hansen is also deeply committed to access to justice and public interest advocacy. He has provided pro bono legal representation in cases involving gender-based violence, discrimination against persons living with HIV, and other vulnerable groups, demonstrating a strong commitment to social justice and human rights.

Beyond legal practice, Hansen holds key leadership roles in sports governance. He serves as Chairman of Stingers Rugby Club and as Secretary to the Kenya Rugby Union Constitution Review Committee, where he contributes to institutional reform, governance strengthening, and policy development within Kenyan rugby.

Here’s a fun twist: when he’s not reshaping Kenya’s legal landscape or crafting game-changing policies, Hansen might just surprise you with his hidden talent. He is a skilled rapper with a knack for dropping bars as smooth as his courtroom arguments. With an unrivaled blend of professionalism, creativity, and a touch of rhythm, Hansen is redefining what it means to lead, inspire, and make a lasting impact.

Professional Affiliations

  • East Africa Law Society
  • Law Society of Kenya

Email

hansen@hansenadvocates.com

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Valerie Cherono, CPM
Partner | Head of Strategy

Valerie Cherono is a Partner and the Head of Strategy at Hansen Advocates, and an Advocate of the High Court of Kenya with a diverse and dynamic legal background spanning commercial law, conveyancing, intellectual property, entertainment law, and creative economy advisory. She is widely recognised for her innovative, solutions-driven approach to legal practice and her ability to translate complex legal challenges into clear, actionable strategies.

Before joining Hansen Advocates, Valerie built her legal foundation at Robson Harris Advocates LLP, where she gained extensive experience in legal advisory, transactional work, and strategic client engagement. Her time there played a key role in shaping her practical, commercially aware approach to legal practice and strengthened her ability to deliver high-quality legal solutions in fast-paced environments.

At the firm, Valerie leads the firm's strategic direction, ensuring that clients benefit from well-structured, forward-thinking legal strategies aligned with their commercial and operational objectives. She is known for developing step-by-step legal and business strategies that transform legal challenges into opportunities for growth, compliance, and long-term sustainability.

Her practice experience includes managing high-value property transactions worth millions of shillings, structuring and perfecting securities for leading financial institutions with portfolios exceeding Ksh 5 billion, and advising on the formation and structuring of sustainable business entities. She also has strong expertise in intellectual property law, supporting creatives, innovators, and businesses in protecting, commercialising, and leveraging their intellectual property assets.

Valerie has a particular passion for the creative economy, content creation industry, and entertainment sector, where she advises clients on brand protection, content monetisation, contracts, licensing, and digital platform legal frameworks. Her work in this space reflects her commitment to supporting innovation and the growth of Kenya's creative and digital industries.

When she's not busy being a legal superhero, Valerie's life is just as colorful. A founding force behind Kenya's first online radio station dedicated solely to Kenyan music, Radio 254, she even took a spin as a radio presenter. Outside the office, she loves podcasting, traveling, and devouring books, and her legendary skills in the kitchen? Let's just say Michelin stars better watch out.

With her dynamic mix of professionalism, creativity, and a dash of fun, Valerie Cherono isn't just shaping the legal landscape; she's making it her playground. If you're looking for legal excellence with a touch of flair, Valerie's the one to ring.

Professional Affiliations

  • East Africa Law Society
  • Law Society of Kenya

Email

valerie@hansenadvocates.com

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Francis Kariuki Kinuthia
Director of Operations

Francis Kariuki Kinuthia is the Director of Operations at Hansen Advocates and a Land Resource Planning and Management professional with a Bachelor of Science degree from Jomo Kenyatta University of Agriculture and Technology (JKUAT). He brings over four years of professional experience in operations, project coordination, and resource management, with a strong foundation in land use systems, planning, and structured execution of complex projects.

He is a former rugby player and an aspiring professional golfer, a combination that reflects his deep appreciation for discipline, strategy, precision, and continuous personal development. The transition from rugby to golf mirrors his broader professional journey: evolving from high-impact teamwork environments to precision-driven performance and long-term strategic execution.

He further strengthened his technical and practical expertise through advanced agricultural training at the Arava International Centre in Israel, where he gained exposure to modern agricultural systems, operational efficiency models, and large-scale resource coordination frameworks.

Francis began his career in the agricultural sector before transitioning into operations management at Orca Agriculture Company in Israel. In this role, he was responsible for overseeing large-scale operational processes, coordinating teams, and ensuring efficient workflow execution across multiple projects. His ability to combine strategic oversight with hands-on operational precision made him a key contributor in high-performance, fast-paced environments.

At the firm, Francis plays a central role in ensuring the smooth and efficient running of the firm's operations. He is responsible for overseeing day-to-day operational functions, streamlining internal processes, and enhancing workflow efficiency across departments. His work is instrumental in supporting the firm's growth, structure, and service delivery standards.

He is known for his disciplined, systems-driven approach to operations management, with a strong focus on efficiency, accountability, and continuous improvement. His leadership style is rooted in collaboration and structure, ensuring that teams operate seamlessly and that the firm maintains high standards of performance and responsiveness.

With a unique blend of technical expertise, international exposure, and operational leadership, Francis ensures that Hansen Advocates runs with precision, structure, and consistency, forming the backbone of the firm's operational excellence.

Email

francis@hansenadvocates.com

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